It’s been 15 years, and Sheer Heaven is one of the best things to have ever come along in my art life. It is also beloved by thousands of artists around the world. But we have come to an obstacle that we can’t get past, and we will soon have to say good-bye to this magical product.
I want to explain that Sheer Heaven is not a ready made product that I buy from some company out there in the world. It is made just for me, and therein lies the problem.
I have only a 4-6 month supply at the current rate of sales, which will likely speed up when people learn that the product is going away.
To keep going, I would have to invest a very large sum in raw materials that would result in a minimum required production, which would last for ten years or so. I would have to ramp up marketing and make Sheer Heaven my main focus again.
Financially, it would be a good investment, but I no longer do marketing in image transfer circles, and I want to move in the direction of my own art interests – watercolor, art journaling, and kiln glass, rather than redirecting all my attention to the mixed-media market, which does not hold my interest. I would be involved just for the sake of marketing Sheer Heaven, and that would not feel right.
So, after much soul searching, I have decided that Sheer Heaven has been an amazing product, and we have had a good, long run together, but when it is time to let go, sometimes you just have to do that.
There are folks who would have a blow-out sale, and those that would hike the price on the remaining stock. I am neither of those.
My first move is this announcement to you, my loyal blog followers. Those of you who love and use Sheer Heaven may want to get some while you still can (I have only about 5000 sheets left).
I am keeping the pricing and packaging the same as it has been.
The next thing I will do is contact some illustrators and photographers who are long time repeat customers, to let them know. Then, I will just let things take their course.
I really hope this post does not sound sad, because that is not the feeling I want to express. It’s just that darn “change” thing that is always a part of life, and I have to flow with it.
I am working on my next post, which is all about our “style” in art. Stay tuned.